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Guild of Founders

Join our live info sessions to explore the Guild of Founders program.
Thursday, October 2nd – Advisors & Students
2:00pm Eastern | 11:00am Pacific

Our Instructors Have Worked On

LEARN FROM THE BRAINS BEHIND BILLION-DOLLAR GAMES.

The Guild of Founders webinars are your chance to meet the creators behind industry-shaping titles like Madden NFL, RuneScape, FIFA Ultimate Team, and Studio Showdown.

In just 30 minutes, you’ll get an exclusive look at how students turn bold ideas into real-world ventures—with direct mentorship from those who’ve done it at the highest level.

Live mentorship preview from top game & tech leaders.
Behind-the-scenes of our 10-week program.
Ask anything. Get real answers, live.

Trusted by Global Innovators

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GUILD REWARDS

Guild of Founders Members will receive: Access to the Guild of Founders Channels on the Demystified Studios Discord.
Live Mentorship Sessions every Saturday on Discord with Business Leaders from the gaming, startup, and creator industries.
Certificate of Completion + Letter of Recommendation.

Guild of Founders Members will create: Portfolio-Ready Projects:
Business Plan
Storyboard
Promo Video
Q: Do I need to already have a business or game idea?

A: Not at all. The program is designed to help you explore and develop ideas—even if you’re starting from scratch.

Q: Is this only for gamers or tech startups?

A: Nope! You can pitch a new game, launch a product, start a service, or even build a traditional small business. The key is creativity + entrepreneurship.

Q: Who is eligible to join?

A: The competition is open to all U.S. college students—gamers, builders, creators, and aspiring founders. Esports program members and business students are equally welcome.

Q: What if I miss a live session?

A: All sessions are recorded, and you’ll also complete weekly assignments to stay on track.

Q: Will I get a certificate?

A: Yes—students receive an official certificate of completion, and top-tier teams may also receive recommendation letters and CES recognition.

Q: What do winners actually get at CES?

A: The Top 4 Teams will pitch live on stage at CES 2026 in Las Vegas for funding, internship pathways, and national visibility before publishers, investors, and entrepreneurs.

Q: Is this only for FBLA or certain schools?

A: No—the Guild of Founders is nationwide. Colleges and universities across the U.S. are invited, with confirmed participation from programs in California, Texas, North Carolina, Georgia, and more.

Meet the Mentors

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Mentor Photo Robert Einspruch

Robert, a graduate of Vassar College and The Wharton School, excels at bringing together and leading top talent to create exceptional products.

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Mentor Photo Mike Pugliano

Mike has spent over a decade crafting impactful brand stories in tech and gaming, trusted by Netflix, Meta, TikTok, and EA.

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Mentor Photo Ryan Atilano

Ryan, VP of Publishing at Jam City, was behind publishing successes like Harry Potter Hogwarts Mystery and Frozen FreeFall.

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Mentor Photo Bryant Bustamante

Bryant is a Creative Production genius behind successes like Terraria, Simpsons Tapped Out, and The Walking Dead.

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Mentor Photo Bob DeMars

Bob DeMars is a 3-time serial entrepreneur and the CEO and Founder of Blind Barrels, a premium food and beverage subscription service which makes craft whiskeys available to connoisseurs across America.

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Mentor Photo Michael Chang

Michael S. Chang. Michael is the founder of Demystified Studios, a product and marketing expert behind RuneScape, Mass Effect, AutoCAD, and Amazon Web Services.